Our Business Team

Forward Fitness collaborates with attuned business professionals to raise awareness and inspire change through our organization’s work.

Michelle Wilson, Deli Design Studio

Branding + Client Services

Michelle Wilson,
Deli Design Studio

Michelle Wilson oversees the branding and administration of Forward Fitness. She ensures that all aspects of the company reflect the Forward Fitness philosophy, and that the personal side of personal training extends to clients throughout their interaction with the company. Michelle is an established branding and graphic design expert who continues to grow her own company, Deli Design Studio, in addition to her central role with Forward Fitness.

Natalie Way, Elements Marketing

Marketing + Media Relations

Natalie Way,
Elements Marketing

Natalie Way of Elements Marketing believes in the Forward Fitness philosophy; creating programs and communications that reflect and strengthen the connection between Forward Fitness and the community. After 20 years of marketing primarily within the professional sports and sports medicine industries, Natalie now concentrates on unique organizations like Forward Fitness to further their goals for positive change.

Madeline Ell, madelineinc

Media Production

Madeline Ell,
madelineinc

Madeline Ell captures the essence of Forward Fitness through thoughtful and inspired media production. Her industry experience, including the creation of poignant features for the 2010 Vancouver Winter Olympics, has proven invaluable; Madeline uses technology to communicate messages and accurately present the people behind them. Through her company madelineinc, she is involved with various projects that have positive social impact.

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